J Reason presents its New Collection called Sartorial Summer


The 22 year old Nigerian, Olajide Adedeji who started out as a make-up artist, launched his label J Reason 9 months ago. Olajide isn’t letting the competition in the fashion market stop him as he just released the brand’s second collection for men which he calls Sartorial Summer.


This collection features a variety of colours and casual everyday look for concerts and the beach and for the daring Nigerian man who can give the gentlemen of Bacongo a run for their money with the prints.















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